With over 19 years of experience in the strength and conditioning industry, Adam Murphy is a highly respected Strength and Conditioning Coach based in Adelaide, known for his expertise in athletic performance and player development. As the Director of High Performance at AMSC, Adam has worked extensively with elite athletes, including NBL stars like Mitch Creek, Nathan Sobey, Jack McVeigh, and others.  

From 2016 to 2020, Adam served as the High Performance Manager for the NBL, where he played a pivotal role in helping professional basketball players maximise their potential through tailored strength and conditioning programs. He holds a Master's Degree in Exercise Science, majoring in Strength and Conditioning from Edith Cowan University, and a Bachelor's Degree in Sport Science from Flinders University.

Since founding AMSC in 2010, Adam has specialised in improving youth athletic performance, with a strong emphasis on biomechanics, injury prevention, and long-term player development. Under Adam's guidance, athletes benefit from scientifically backed training methods designed to enhance strength, agility, and overall athletic longevity.  

Adam's deep understanding of the human body, combined with his passion for optimising athletic performance, makes him one of Adelaide's leading strength and conditioning coaches.